This course deals with the various methods that designers utilize in fundamentally understanding users and their interaction with products, experiences, or services as a constituent within a community. Methods such as stakeholder identification and analysis, needfinding, social ethnography, videography, as well as introductions in the behavioral and social sciences (i.e., psychology, sociology, anthropology, etc) will all be introduced, but magnified through a design lens. One of the main deliverables for our course are examples of ethnographic film. While not a primary focus, graphic design is a subsidiary skillset.